Multi-market reshaping growth: analysis of the status quo of the door and window industry in 2025

The door and window industry is undergoing profound changes. Driven by policy upgrades, real estate adjustments and technological iterations, the industry has shifted from a traditional reliance on real estate increments to a high-quality development stage dominated by technology, diversified markets and internationalization. In the first half of 2025, with the implementation of new national standards such as "Residential Project Specifications" and "General Requirements for Building Door and Window Hardware", the industry ushered in a new round of reshuffle and opportunities.
Policy-driven: the new national standard forces technology upgrading and supply chain restructuring
In 2025, the new national standard will significantly improve the product performance threshold:
- Durability standard upgrade: The design life of the outer window is required to be ≥ 25 years, and the number of repeated opening and closing of key components such as pulleys and multi-point locks has been increased from 25,000 times to ≥ 30,000 times, promoting the popularization of long-life hardware.
- Material innovation: Adding material options such as copper alloy and alloy structural steel, broadening the material selection space, strengthening corrosion resistance testing, prolonging the salt spray test time, and forcing enterprises to develop high corrosion resistance coatings.
- Strict control of energy-saving performance: the heat transfer coefficient (K value) of the outer window is forcibly reduced to ≤ 1.8W/(㎡ · K), and the sound insulation performance is required to be ≥ 35dB. Head brands such as Fulinmen and Warren doors and windows have achieved K value ≤ 0.8W/(㎡ · K), far exceeding the national standard.
The new regulations will increase the cost pressure of small and medium-sized enterprises in the short term, but it will benefit the head enterprises with technical and financial advantages, and the industry concentration will accelerate.
Product innovation: intelligence, silence and safety define the commanding heights of technology
The smart door market broke out: the penetration rate jumped from 5% in 2020 to 22% in 2025, and the market size exceeded 60 billion yuan. The cost of biometric modules is reduced by 60%, and anti-trailing warning and intelligent linkage are standard.
Performance track differentiation:
- Constant temperature technology: Fulinmen nano-coated glass blocks 90% of ultraviolet rays, and the temperature difference is controlled up to 8 ° C;
- Silent system: Forsman doors and windows innovative double edge product design, six layers of sealing to achieve 38dB ultra-low penetration;
- Safety enhancement: Yidun doors and windows have an integrated anti-fall design for children, and the wind pressure resistance level of the anti-typhoon window reaches level 9 (≥ 5.0kPa).
In the next three years, companies with core patents, intelligent manufacturing and global supply chain capabilities will dominate the industry structure, and every technological breakthrough and market development will reshape the value boundary of the "Eye of Architecture".,