Doors and windows are very important for building energy saving and consumption reduction and improving the quality of human settlements. Data show that the market size of home improvement retail doors and windows in my country exceeds 300 billion yuan. Among them, the growth rate of the mid-to-high-end system doors and windows market is eye-catching, with an average annual compound growth rate of over 25% from 2019 to 2024.
With the end of the incremental era of new houses, the development of the system door and window industry has encountered new challenges. New era, new challenges, new opportunities... Where does the system door and window industry go? Recently, at the 2025 (5th) China System Doors and Windows Conference held in Dunhuang City, Gansu Province, industry insiders at the meeting focused on the theme of "Keeping Righteousness and Innovation, Leading the Future with Quality", to explore the development trend of the industry, to jointly seek the growth of enterprises, to promote collaborative innovation in the upstream and downstream of the industrial chain, and to build a new ecology in the industry.
Keeping integrity and innovation, meeting new challenges in the industry
"Meet the needs of the people for high-quality living, improve standards and norms, and promote the construction of a safe, comfortable, green and intelligent'good house '". At the National Two Sessions this year, "good house" was written into the government work report for the first time. According to Ma Junqing, vice president of the China Building Materials Circulation Association, chairperson of the system door and window special committee, and chairperson of Milan Window, this also puts forward higher standards for the high-quality development of the door and window industry. "The system door and window industry has been developing rapidly for more than 10 years, and the standards and quality of our country's door and window products and door and window accessories have been greatly improved."
He said that only by taking innovation as the driving force for enterprise development and making good use of doors and windows to support "good houses", the door and window industry will win a better tomorrow.
"At a time when the stock market is rising and the trend of consumption upgrading is becoming more and more obvious, the system door and window industry has ushered in a golden period of development, and it is also facing all-round challenges such as product power, service power, and brand power." Wang Yirui, general manager of the door and window floor division of Red Star Macalline Home Furnishing Group, believes that the stock market and the demand for secondary decoration improvement have a huge market size, creating a broad development space for the door and window industry. At this critical stage of transformation and upgrading, accelerating product innovation and improving branding are the only way for the door and window industry to break the homogenization competition and achieve high-quality development.